Business innovation is popularly associated with start-up companies and ventures, but established firms need to think about innovation too. How can they keep an eye out for potentially disruptive competitors while maintaining an existing successful business? In this short lecture we will look at ways in which established firms can pursue an ‘ambidextrous’ approach, pursuing a dual strategy to sustain and develop existing business while investing in innovation.
This is your chance to get ready for studying in London, find out what comes next, and connect with fellow students. You’ll also get an inside look at postgraduate study at Northeastern University London, including an overview of the MSc International Business and a live Q&A with our expert panel. |
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